Tools for Self-Mastery & Sustainable High Performance

Everything you need to optimize your team's performance, wellbeing, and impact



Awareness is the first step on your journey to optimizing your leadership skills and enhancing your ability to build a thriving company. One insightful place to start is to take our free (and quick) Entrepreneur Assessment, designed and developed by our team of executive coaches, scientists, investors, and serial entrepreneurs.

Once you receive the results of your Entrepreneur Awareness Assessment, we also invite you to explore our 360, team, and weekly pulse assessments to spot further areas for focused learning and chart your progress.    


Introducing Breakthrough

Breakthrough is an interactive coaching program that transforms startup founders and their teams from the inside out. We offer powerful, evidence-based philosophies, mindsets, and tools from entrepreneurial experts that allow you to powerfully scale yourself as you simultaneously scale your company.

While most other entrepreneurial programs focus on business development alone, Breakthrough invites entrepreneurs to better understand who they are on a psychological level, and how they can be of highest service to humanity. 




Let’s face it, being an entrepreneur and business leader can be a hard, lonely journey. Often you can feel the pressure of making your dream come to fruition, while satisfying investors, customers, and team members can weigh heavily on the minds and hearts of entrepreneurs and executive leaders. This is why we created Founder Forums, a coach moderated peer group to support founders on their startup journey. 


Executive & Leadership Coaching

We have coached entrepreneurs at all stages and enjoy nothing more than helping entrepreneurs navigate the mental and emotional journey of being an entrepreneur. As an added plus our primary coaches are all executives who can support with the strategy and execution of your startup. We find that our individual coaching is great for one-on-one work and also serves as a nice complement to our Breakthrough Program.


feedback about our programs


About Good Startups

"We are on a mission to improve the wellbeing, performance, and GLOBAL impact of innovators around the globe" 

Good Startups helps entrepreneurs grow their self awareness, expand their leadership skills, and build thriving companies. Our mission is to make first-class executive coaching accessible to all startups. We believe that entrepreneurship, wellbeing, and impact can co-exist. For this reason we have created a different kind of coaching suite that includes scientific measurement, live training, and community support, all designed to help you scale yourself, from the inside out. The pleasurable side effect is an acceleration of your company.

Free online masterclass

Take advantage of our 90 minute free online masterclass to learn how to effectively transform fear into creativity and innovation.

Check out the video on the right of our live masterclass hosted in Kuala Lumpur with 500 startups, one of the largest accelerators and seed stage investment funds in the world.