What is a Good Startup? 

By Justin Milano, Good Startups Co-Founder & Executive Coach

We exist as a company because entrepreneurs are changing our global landscape and culture like no other group of people have ever been capable of before. Imagine if the U.S. Government decided to build Facebook. Do you think the government would be able to connect the world and have 1.23 billion monthly active users 12 years later?    

The ability for each of us to pursue our unique passions and impact the world is one of the greatest gifts of the human experience. Whether you are building a technology startup fueled by venture capital, small business, non-profit, online information product, or you are an intrapreneur within a large organization, each of our unique gifts comes with great power, and it is important that we use this power consciously.  

What our team of entrepreneurs, coaches, investors, and pschologists have discovered is that the most reliable way for us to use our power consciously is to wake up to the greatest version of ourselves. To Self-Actualize or achieve Self Mastery. All that’s required to self-actualize is to courageously commit to facing and transforming our unconscious programming so we can create a life and entrepreneurial ventures that are in perfect alignment with who we are.

Each of us is a masterpiece waiting to be unveiled at an art gallery. When we unveil our masterpiece, not only does our life exponentially expand, but the people we work with and society benefit in the most extraordinary ways. When we wake up to the greatest version of ourselves and discover our unique masterpiece, it is essentially impossible to build companies from egoic motivations like money, success, accolades, big houses, shiny cars, etc. From a place of true fulfillment, we generate an awareness that all of those things that we have been told are the sources of happiness are indeed empty happiness.

Fulfillment comes from the awareness that we are already whole and complete no matter what is occurring in our external reality. That any personal, familial, or cultural programming that tells us that we are not enough is a ruse designed to keep us mired in a mediocre matrix of society where we are no longer humans, but consumers.

It’s time for us to wake up from the collective narrative of our society that keeps us locked in fear and limitation. It's time to build a home in the supreme joy and lasting contentment that comes from being of service to others, so we are free to create for the sheer joy of it. When we align ourselves in this natural flow, that is when the magic carpet ride begins.

  • We begin to motivate from the source of who we are, not ego
  • We no longer see the world from the lens of scarcity (e.g  I’m not enough, there’s not enough, this experience I’m having isn’t enough)
  • The people, places, and things that we require to manifest our brilliance reveal themselves at the perfect times
  • And importantly, as entrepreneurs, we create wildly successful companies that benefit our society.

So what is a Good Startup? A Good Startup is being run by entrepreneurs who:

  1. Are courageous enough to face and transform their unconscious patterns and programming

  2. Have passionately dedicated themselves to their self mastery

  3. See the world from the lens of abundance consciousness, not scarcity

  4. Are being fueled by motivations that are rooted in the pure joy of creativity and lasting contentment of being of service to others

  5. See that others are working with them, not for them.  

  6. Ask first whether they should build it, not can they build it?

  7. Realize that what they are building directly impacts the long-term wellbeing our society and planet  

  8. See money, success, and accolades as a side effect of them expressing their unique brilliance

  9. Inspire others to greatness by living these principles

  10. Know there is no such thing as "arriving," that we are always growing

There has never been a better time to be a Good Startup. The world is ripe for transformation. Climate change is real. People who are denying climate change are cementing themselves in history in a similar context to the people who were against abolishing slavery. Our financial system is inching toward an overhaul. The outdated ideologies of large religious institutions are rising to the surface of mass consciousness. Technology, artificial intelligence and virtual reality are expanding exponentially and futurists believe we will reach a point of meta intelligence by 2029. Put simply, mass consciousness is expanding....

It’s time for the wildly brilliant, high integrity entrepreneurs to unveil themselves. It’s time for these entrepreneurs to integrate the skills that are required for them to be the protectors of our societal wellbeing. It’s time for all of us to wake up and realize that we are living on a hamster wheel of society that keeps us locked in stress, burnout, and a lack of true fulfillment.

There is a new world available to us right now that works for everyone. Entrepreneurs have the power to bring this world into form… quickly. But in order for us to create a world where true wellbeing, positive impact, and thriving business co-exist, we must integrate wellbeing within ourselves.

This is what Good Startups is here to do… to provide entrepreneurs and their teams the tools to grow their self awareness, expand their leadership skills, and build thriving cultures where people love to come to work each day. 

Who’s in?