Executive & Leadership Coaching


Being an entrepreneur can be lonely at times. As entrepreneurs we know what it feels like to be working late on Sunday nights feeling fear around the uncertainty that lies ahead. Where is the next big win going to come from? Do I have enough capital? How do I tell my team and investors about the major pivot I am contemplating?  

The best entrepreneurs realize that having a coach to navigate the intense ups and downs of entrepreneurship is a competitive advantage. They realize that remarkable leaders allow themselves to be supported, especially during their most vulnerable times.

We have coached entrepreneurs at all stages and enjoy nothing more than helping entrepreneurs navigate the mental and emotional journey of being an entrepreneur. As an added plus our primary coaches are all executives who can support with the strategy and execution of your startup.      


We coach founders, senior leaders, high potentials, and mid-level managers.

We match our coaches to our clients based on your role and stage of company. As entrepreneurs, you don't get very far without product/market fit - and the same goes for coaching - you don't get very far without coach/client fit.  

Stages/types of companies we serve:

  • Local Starters and Organizational Leaders

  • Bootstrap to Seed Stage startup

  • Seed Stage ($500K - $2M)

  • Growth Stage - Series A round and beyond

Roles in the organization:

  • Founders

  • C-Suite and/or Executives

  • Managers

  • High Potentials


The fun part about coaching is not knowing what to expect each time we connect. Coaching is about meeting whatever is arising in the present moment with radical self reflection and curiosity. That said, we've identified similar general outcomes our clients experience.

Outcomes include, enhanced leadership and refinement of the following skills:

  • Personal Wellbeing

  • Emotional Intelligence

  • Conflict Resolution

  • Active and Compassionate Listening

  • Healthy Responsibility & Delegation

  • Strategic Planning

  • Team Empowerment

  • Communication

  • Decision Making

  • Team Cohesion

  • Time Management

  • Execution


Good Startups takes a unique and refreshing approach to coaching. In addition to considering the strategy and execution of your startup, we also focus on uncovering and managing the underlying forces of mental and emotional motivations (aka unconscious programming) that are the real drivers of action.

Our relationship with you develops over a minimum 6-month period, with virtual coaching sessions occurring normally twice per month. In our experience, six months is the minimum time period to experience transformative results. Plus, we value our time, so if we take the time to commit to you, we ask that you take the time to commit to us. 

In addition to the coaching time we spend together, we also provide the following services to our clients:

  • Scientific assessment to uncover blind spots and bright spots

  • Comprehensive action plan

  • Session summary notes - track progress and set weekly action items

  • Recorded phone and/or online sessions (your choice)

  • Text messages and e-mails on an as-needed basis

Put simply, we dedicate ourselves to you and your transformation. There is nothing more satisfying then supporting another into recognizing their greatest version of self.  


Our coaches support entrepreneurs from some of the best venture capital funds and entrepreneurial organizations in the world including XPRIZE, 500 Startups, the Global Accelerator Network, Thrive Market, Paragon One, and many more....


Getting Started

Are you ready to consistently move from breakdown to breakthrough? If so, feel free to e-mail us at hello@goodstartups.com and one of our team members will get back to you within 24 hours.  

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One of the greatest skills an entrepreneur can cultivate is the ability to reliably shift from breakdown to breakthrough.
— Justin Milano, Good Startups Co-Founder