About Good Startups

We are on a mission to improve the wellbeing, performance, and impact of innovators around the world  

Good Startups is a coaching and e-learning company fueled by cutting edge science and philosophy. We believe that entrepreneurship, wellbeing, and impact can co-exist. For this reason we have created a suite of products and services that are designed to help you scale yourself, from the inside out. The pleasurable side effect is an acceleration of your company.


Our first area of focus is scientific measurement. All transformation begins with awareness, and through our scientific suite that includes self, 360, team, and pulse assessments, we allow you to quickly and affordably monitor the performance and wellbeing of your team.


Once you uncover you and your team's bright spots and blind spots, we then invite you to move from awareness to action and participate in our live, interactive, and affordable Breakthrough programs. Participants of Breakthrough report lower stress and anxiety, enhanced wellbeing, improved decision-making, and less breakdowns within their team. 


And finally, as your transformation accelerates through our Breakthrough programs, we invite you to maintain a community support system and sustain new habits by participating in our Forums, which are coach facilitated peer groups where entrepreneurs and leaders come together on a monthly basis to conjointly navigate startup challenges and transform obstacles into opportunities for both personal and business growth.

Social Mission

As part of our social mission, we want to make first-class executive coaching affordable and accessible to all entrepreneurs, regardless of company stage or budget. Just like first-class air travelers experience a more pleasurable journey to their final destination, startup leaders who receive exceptional executive coaching also experience a smoother, more enjoyable ride on the way to achieving their mission.  

Get started

The journey begins with you uncovering your blind spots and bright spots. Click the link below to take our free 15-minute Entrepreneurial Awareness Assessment, and let the transformation begin.  

Cheers to your wellbeing - The Good Startups Team